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Digital Marketing Strategy: An Integrated Approach to Online Marketing

Digital Marketing Strategy: An Integrated Approach to Online Marketing

  • Downloads：8263
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-06-04 09:54:56
  • Update Date：2025-09-06
  • Status：finish
  • Author：Simon Kingsnorth
  • ISBN：0749484225
  • Environment：PC/Android/iPhone/iPad/Kindle
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Summary

Effectively select， align and manage digital channels and operations using this second edition of the bestselling guide， Digital Marketing Strategy 。 This accessible， step-by-step framework enables the planning， integration and measurement of each digital platform and technique， all tailored to achieve overarching business objectives。

Ranging from social media， SEO， content marketing and user experience， to customer loyalty， automation and personalization， this edition features cutting edge updates on marketing automation， messaging and email， online and offline integration， the power of technologies such as AI， plus new data protection and privacy strategies。 Accompanied by downloadable templates and resources， Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable， optimized results。 Online resources include practical implementation guides spanning SEO， paid-search， email， lead-generation and more， as well as group activities， which will be regularly updated to equip readers as digital marketing continues to evolve。

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Reviews

Puneet Lamba ，

5 stars， not because it contains some amazing prose and is hard to put down （although it is well-written with no errors）。 But because it is the only book of its kind I've been able to find that is current （as of May 2021）， informative， and accurate。 I've been in the business for a while and I learned a hell of a lot from this book。 Mostly in terms of best practices， terminology， leading products and vendors， and a whole lot more。 If you've been working in a specific area of digital marketing （e。 5 stars， not because it contains some amazing prose and is hard to put down （although it is well-written with no errors）。 But because it is the only book of its kind I've been able to find that is current （as of May 2021）， informative， and accurate。 I've been in the business for a while and I learned a hell of a lot from this book。 Mostly in terms of best practices， terminology， leading products and vendors， and a whole lot more。 If you've been working in a specific area of digital marketing （e。g。 I've been working mostly with Adobe Experience Cloud products） and wish to broaden your command of the digital marketing space and have added confidence when consulting with clients， reading this book will take you one step closer to that goal。 。。。more

Bugzmanov ，

This book is pretty dull。 It stays on descriptive side of things most of the time。 Which I find odd as I would expect the strategy to be a prescriptive thing。 My overall impression that it bombards you with bits and pieces of information that you need to stitch together by yourself。 It lacks a grand narrative or event any attempt to stay cohesive。 Chapters are pretty independent from each other and it's kinda hard to understand why some of them were included in the book。The good thing the book i This book is pretty dull。 It stays on descriptive side of things most of the time。 Which I find odd as I would expect the strategy to be a prescriptive thing。 My overall impression that it bombards you with bits and pieces of information that you need to stitch together by yourself。 It lacks a grand narrative or event any attempt to stay cohesive。 Chapters are pretty independent from each other and it's kinda hard to understand why some of them were included in the book。The good thing the book is short and can be skimmed relatively quickly。 。。。more

Mario ，

The only seemingly valuable section of this book was SEO。Otherwise， the book’s key phrase seemed to be “in order to keep things simple for the purpose of this book。”Not sure why I would buy a book on digital marketing if I just wanted to keep things simple。 You’re better off googling “best digital marketing strategies” unless you’re just looking for a simple introduction。

Michael ，

Despite what's suggested by its title， this book is a simplistic introduction to Digital Marketing （with definition of key terms such as SEO， Display， Content， 。。。） but is not so much about "strategy" or methodology。 The book is easy to read and will be easily accessible by readers not familiar with marketing or digital marketing。 Despite what's suggested by its title， this book is a simplistic introduction to Digital Marketing （with definition of key terms such as SEO， Display， Content， 。。。） but is not so much about "strategy" or methodology。 The book is easy to read and will be easily accessible by readers not familiar with marketing or digital marketing。 。。。more

Claire Lyons ，

I confess to being daunted by Digital Marketing so this was a very thorough and helpful guide to creating a strategy， it is complex information delivered well and I didn't feel talked down to or belittled。 I confess to being daunted by Digital Marketing so this was a very thorough and helpful guide to creating a strategy， it is complex information delivered well and I didn't feel talked down to or belittled。 。。。more

Darya ，

Good and comprehensive book on digital marketing。 It can be very useful if you are not an advanced digital marketer。 I think a lot of people can benefit from it at their early journey in digital marketing or have classical marketing background and are looking to transform their knowledge and experience into digital。 The book provides perfect explanations of classical marketing with application to digital reality。 Specifically good is SEO part。 Very well explained。 I liked 4 Rs approach in goals Good and comprehensive book on digital marketing。 It can be very useful if you are not an advanced digital marketer。 I think a lot of people can benefit from it at their early journey in digital marketing or have classical marketing background and are looking to transform their knowledge and experience into digital。 The book provides perfect explanations of classical marketing with application to digital reality。 Specifically good is SEO part。 Very well explained。 I liked 4 Rs approach in goals and objectives setting: Relevant， Resonating， Responsive， Recognizable。 I would recommend the book to both entrepreneurs and marketing managers。 。。。more

Sarah - Sarah's Vignettes ，

This book was recommended reading for the Digital Marketing module of the CIM Level 4 Certificate in Professional Marketing。 No book on the subject can ever be truly up to date as digital marketing is constantly changing and evolving。 This book is however a really good read and covers all aspects of digital marketing strategy and more importantly how it should be integrated。

Jen ，

This accessible， step-by-step framework enables the planning， integration and measurement of each digital platform and technique， all tailored to achieve overarching business objectives。Ranging from social media， SEO， content marketing and user experience， to customer loyalty， automation and personalization， this edition features cutting edge updates on marketing automation， messaging and email， online and offline integration， the power of technologies such as AI， plus new data protectio This accessible， step-by-step framework enables the planning， integration and measurement of each digital platform and technique， all tailored to achieve overarching business objectives。Ranging from social media， SEO， content marketing and user experience， to customer loyalty， automation and personalization， this edition features cutting edge updates on marketing automation， messaging and email， online and offline integration， the power of technologies such as AI， plus new data protection and privacy strategies。 It's difficult to write a book about digital marketing， because the landscape changes every day。 When I saw this on NetGalley， I was nonetheless intrigued。 Currently， I'm working in a new role that requires more hands-on digital marketing than I'm used to， so I figured this would be a good "refresher course" for my brain！Written like a textbook， Digital Marketing Strategy is definitely more of an introduction to digital marketing than a rigorous or detailed boot camp。 There isn't a lot of analysis or depth of insight， but I'm not sure that's needed with this - it feels almost like a "For Dummies" guide， and that's NOT a criticism。 Everyone starts somewhere， and this book provides a wealth of information， as well as checklists， templates and downloadable guides that are kept updated frequently。 I would suggest this for someone who is just starting to dip their toes into this pool - it's a great overview of the basic tactics and strategies associated with digital marketing， and offers definitions for industry standard terminology that would be helpful to beginners。 For anyone saying it's not advanced enough - I'm not sure that's who this book would even be for to begin with。 A digital marketer with years of experience under their belt is not likely to pick up a book like this - they've already seen and done it all！ Someone with a small business or starting a new career would find this text very helpful。 It's a solid beginning for anyone wanting to learn more about digital marketing， and perhaps also looking to choose exactly what platforms will benefit them best。 This text is a gateway， as it outlines most of the channels available - providing a comprehensive introduction to the field and a great overview for anyone starting out。 。。。more

Kaffeeklatsch and Books ，

I'm just starting to set up my own artist webpage and this book was helping me immensely with planning and the social media marketing side of things。It covers the marketing basics and gives further reading examples and then delves into implementation of marketing plans。 I'm just starting to set up my own artist webpage and this book was helping me immensely with planning and the social media marketing side of things。It covers the marketing basics and gives further reading examples and then delves into implementation of marketing plans。 。。。more

Paul ，

I've been a digital marketing professional since '94 （yes， that's about when the Internet was just getting started for the general public）， and this book is excellent！ It covers everything you should know about Internet marketing （at this ever-changing-tech-moment）。 It is very comprehensive and accurate， and includes some short case studies！ If you're familiar with internet marketing you may not learn much， but it's still worth a read since it may help you bring some new aspects together or help I've been a digital marketing professional since '94 （yes， that's about when the Internet was just getting started for the general public）， and this book is excellent！ It covers everything you should know about Internet marketing （at this ever-changing-tech-moment）。 It is very comprehensive and accurate， and includes some short case studies！ If you're familiar with internet marketing you may not learn much， but it's still worth a read since it may help you bring some new aspects together or help you tweak some current strategies。 There is so much to know about marketing that no one book will do the job， but I highly recommend this one for a superb overview and solid info in 2019-2020。 Thanks very much for the ARC for review！！ 。。。more

Elizabeth ，

I used this text for my Masters dissertation （on book marketing） and found it full of really great information both for my theoretical grounding and for practical use。 It gave a good background to each of the relevant components and was a good introduction to marketing in general。

David Brown ，

This book offers a high level primer of digital marketing。 It doesn’t get into the details so advanced users are better off finding books covering some of the key tools used for digital marketing， like Google Analytics。

Amanda Munday ，

More textbook than business insightful read。 Definitely for beginners to the field。

Hamidreza Toliati ，

A great book for a great vision about digital marketing， but there is lack of details in some parts and it is logical because of high volume of content for the book

R ，

Had to skim and return， so no rating under my must read at least 51% policy。 It wasn't as much digital marketing as one would think。 Had to skim and return， so no rating under my must read at least 51% policy。 It wasn't as much digital marketing as one would think。 。。。more

Darren ，

Is this a textbook or a route map to establishing or streamlining your digital marketing strategy？ The positioning is unclear， yet it provides in any case a great host of information about digital marketing subjects that can be used by the practitioner or student as a base for their own needs。The author has consolidated a lot of relevant， practical information together in this book， acting as a bit of a ready-reference source instead of a more outwardly looking inspirational guide to doing digit Is this a textbook or a route map to establishing or streamlining your digital marketing strategy？ The positioning is unclear， yet it provides in any case a great host of information about digital marketing subjects that can be used by the practitioner or student as a base for their own needs。The author has consolidated a lot of relevant， practical information together in this book， acting as a bit of a ready-reference source instead of a more outwardly looking inspirational guide to doing digital marketing。 This is not a criticism per se， but a reflection of how the book appears and feels。 Certainly it is doing a good job and has the potential to be a closely consulted companion for many readers。It seems that the objective is not to be a “one size fits all” book， so by providing a host of strategies， theory， practical case studies and guidance the author aims to be a central resource and the reader has to pick the tools that may be best suited to their requirements and then implement them at will。 This makes sense in many ways。 This book can also be a more unique， personal book to each reader， since they get different benefits from their book along the way。 In any case， this can be a certain “no brainer” purchase; it is competitively priced and has a lot of relevant， up-to-date information that acts as a great springboard to additional knowledge for the reader。 It is more than just digital marketing too， so if you’ve forgotten some of your marketing and business theory you can brush up on this at the same time without being embarrassed！Leave some space on your bookshelf for this book！ 。。。more

roxi Net ，

A great reference on digital marketing strategy that includes actually what digital marketing strategy is （shocking， no？）。 It reads a bit like a textbook， which isn’t a bad thing at all， and it might actually be the only book you need （but I haven’t done the necessary research） It includes chapter goals， checklists （my favorite）。 It answered a lot of my own questions and really provided me a framework to build off of for my own ideas。 I skipped around the chapters （first to the ones I found inte A great reference on digital marketing strategy that includes actually what digital marketing strategy is （shocking， no？）。 It reads a bit like a textbook， which isn’t a bad thing at all， and it might actually be the only book you need （but I haven’t done the necessary research） It includes chapter goals， checklists （my favorite）。 It answered a lot of my own questions and really provided me a framework to build off of for my own ideas。 I skipped around the chapters （first to the ones I found interesting） and it didn’t seem to detract from the book， but I think some would want to read it in order （especially since definitions are found in the beginning but you can reference the list of key terms）。 I might actually want to share this with the marketing team I work with when it’s published  。。。more

Reference

google book https://www.google.com/search?tbm=bks&q=Digital Marketing Strategy: An Integrated Approach to Online Marketing

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Digital Marketing Strategy: An Integrated Approach to Online Marketing&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Digital Marketing Strategy: An Integrated Approach to Online Marketing&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0